MARKETING OFFICER

About Us:

Daftarkhwan is one of the pioneers of coworking spaces in Pakistan. Operating in 3 cities within Pakistan, Daftarkhwan is a meeting point for entrepreneurs, startups, and enterprising companies, delivering high-end agile workplaces, suited for the evolving needs of the modern day. Providing our members with exclusive vibrant spaces, making their work seamless, while simultaneously building a cohesive community through our vast but easily accessible network. 

About the role:
Daftarkhwan is seeking a talented and dynamic Marketing Officer to join our team in Lahore. The Marketing Officer will be responsible for conducting marketing research, creating engaging content, and managing social media campaigns to promote Daftarkhwan's services and events effectively.

Key Responsibilities:

• Conduct market research to identify trends, insights, and opportunities for social media campaigns.

• Develop and implement creative and innovative social media marketing strategies to enhance brand awareness and drive engagement.

• Create compelling content for social media platforms, including but not limited to Meta, LinkedIn, TikTok and Twitter.

• Collaborate with the design team to develop visually appealing graphics, videos, and other multimedia content for social media posts and campaigns.

• Monitor and analyze social media performance metrics, including reach, engagement, and conversion rates, and adjust strategies accordingly to optimize results.

• Stay up-to-date with the latest trends and best practices in social media marketing, content creation, and digital advertising.

• Assist in organizing and promoting events, workshops, and other marketing initiatives both online and offline.

• Build and maintain relationships with influencers, partners, and community members to amplify brand reach and engagement.

About you:
If the following sounds like you, we’d love to hear from you!

 

• Bachelor's degree in Marketing, Communications, or a related field.

• Proven experience in social media marketing, content creation, and digital advertising, preferably in the coworking space, real estate, or hospitality industry.

• Strong understanding of social media platforms, algorithms, and analytics tools.

• Excellent written and verbal communication skills, with a keen eye for detail and creativity.

• Ability to work independently and collaboratively in a fast-paced environment, managing multiple projects simultaneously.

• Proficiency in graphic design tools such as Canva or Adobe Creative Suite is a plus.

• Familiarity with SEO principles and Google Analytics is an advantage.

• Passion for entrepreneurship, innovation, and community building.

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Life at Daftarkhwan: 
Being a Daftarkhwan team member isn’t your average run-of-the-mill. Here you’ll brush shoulders with those who dare to dream and do. A community of leaders, idealists, rockstars, and magicians from a variety of career paths, ensuring a network of diverse individuals who continue learning from and empowering others. At Daftarkhwan we’re focused on building an army of leaders. We like to challenge ideas and explore innovative ways of getting things done. Encouraging an open-minded attitude and collaborative work ethic. As an employer, we offer equal opportunity and encourage a democratic and open environment that supports close bonds between our teams and members alike, welcoming individuals from all ethnicities, genders, religions, and orientations in a zero-judgment zone.