BLOGS

The coworking trend in Pakistan has gone mainstream. Startups, freelancers, and multinationals are trading long term leases for flexible, ready to use space, driven by rising rents and a booming freelance economy (2.3 to 3 million freelancers, $1.76B in exports). Operators like Daftarkhwan are pushing further, bundling podcast studios, playrooms, and gaming lounges into a full working ecosystem, not just a rented desk.

The consistent wave of layoffs is a clear sign of how AI is reshaping the corporate world, with big tech giants choosing to invest more in technology and less in people, particularly for jobs that involve routine and repetitive tasks.

In a saturated market, the key to standing out is creating a consistent and unique brand identity.